Ogilvy’s Associates program asks its applicants in a creative exercise to answer the simple, yet open-ended, question “what makes you creative?” Here’s my answer:
I opted for the PowerPoint instead of all the other mediums based on the fact that I am applying to a job, and not a contest. Presentations are pretty standard in corporate culture (and often boring); I wanted to showcase that I am capable of pulling off a PPT that people are willing to sit (or in this case click) through, while conveying my answer in clear and concise bits.
The colour scheme follows the This is Ogilvy webpage with some variation on the red and use of gray. I matched the red on my computer with RGB sliders, but it seems on SlideShare that it has been made to be a bit brighter. I swapped out the consistent use of gray with the pale and bright yellows with sparse use of the light gray. The choice to have similarity in colour palettes was a way of complementing the call (Ogilvy) and response (me) action that was solicited.
Think I deserve an interview? Then share my answer!